{"id":641,"date":"2023-09-25T09:08:34","date_gmt":"2023-09-25T09:08:34","guid":{"rendered":"https:\/\/www.acanyon.com\/blog\/?p=641"},"modified":"2025-02-09T13:42:51","modified_gmt":"2025-02-09T13:42:51","slug":"url-structure","status":"publish","type":"post","link":"https:\/\/www.acanyon.com\/blog\/url-structure\/","title":{"rendered":"URL Structure \u2013 Importance of URL Structure In SEO in 2025?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" src=\"https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/What-is-Url-Structure.png\" alt=\"\" class=\"wp-image-645\" srcset=\"https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/What-is-Url-Structure.png 900w, https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/What-is-Url-Structure-300x150.png 300w, https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/What-is-Url-Structure-768x384.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>URL structure is one of the most basic elements of SEO optimization. Even today, many SEO experts tend to overlook it although it can help improvise SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"163\" src=\"https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/image001-1.jpg\" alt=\"\" class=\"wp-image-648\" srcset=\"https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/image001-1.jpg 310w, https:\/\/www.acanyon.com\/blog\/wp-content\/uploads\/2023\/09\/image001-1-300x158.jpg 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A URL (Uniform Resource Locator), more commonly known as a \u201cwebsite address\u201d, specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the \u201cprotocol\u201d, such as HTTP, HTTPS, FTP, etc<\/p>\n\n\n\n<p>Note:\u00a0As per the\u00a0Backlinko\u00a0reports that URLs are the most significant ranking factor in SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">URL Structure Optimization Ranking Factors<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The URL length is listed as #46 in Google\u2019s top 200 ranking factors<\/li>\n\n\n\n<li>URL path is listed as #47<\/li>\n\n\n\n<li>The keyword in the URL is #51<\/li>\n\n\n\n<li>The URL string is #52<\/li>\n<\/ul>\n\n\n\n<p>Having a great&nbsp;URL structure for SEO&nbsp;might look straightforward, but it is oftentimes overlooked. URLs are the building blocks of your website and can make or break your traffic. While it is important to mindfully create these URLs, these tips are not critical to every single page that is created. Your website will not perish if every single suggestion is not followed, but it\u2019s more about doing these things where you can so that you are contributing to the success of your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep in mind<\/h3>\n\n\n\n<p>that these URLs are being read by humans and search engines alike, and it is not difficult to structure them in a way that will please both.<\/p>\n\n\n\n<p>Many of your visitors will come to your website by clicking on a link, so you may wonder if it matters what\u2019s in the actual URL of a specific page.<\/p>\n\n\n\n<p>It may surprise you to know that when it comes to on-site SEO,&nbsp;<strong>what your URLs look like is important.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a URL?<\/h2>\n\n\n\n<p>If you\u2019ve been surfing the Web, you have certainly know the term URL and you have used URLs to access HTML pages from the Web many times.<\/p>\n\n\n\n<p>It\u2019s often easiest, although not entirely accurate, to think of a URL as the name of a file on the World Wide Web because most URLs refer to a file on some machine on the network. However, remember that URLs also can point to other resources on the network, such as database queries and command output.<\/p>\n\n\n\n<p>\u00a0<strong>Examples of URL?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is URL Structure?<\/h2>\n\n\n\n<p>A&nbsp;URL&nbsp;consists of the domain name, protocol and subfolder here is the following basic format: protocol:\/\/domain-name.top-level-domain\/path. The protocol indicates how a browser should retrieve information about a resource.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Use Are Keywords in a URL?<\/h3>\n\n\n\n<p>There are many ranking factors in SEO. Keyword in URL is minor possible ranking factor weight; Keywords in the URL can help users understand what a page is about.<\/p>\n\n\n\n<p>Even though those keywords might not always show up in the SERPs, they will show when linked as a bare URL.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example of a bare URL:<\/h4>\n\n\n\n<p>https:www.example.com\/widgets\/best-widgets<\/p>\n\n\n\n<p>When in doubt, optimize for the user because Google always recommends making pages useful for users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO URL Optimization tips in 2021?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>REMOVE EXTRA WORDS<\/li>\n\n\n\n<li>RELEVANT KEYWORDS<\/li>\n\n\n\n<li>EASILY READABLE<\/li>\n\n\n\n<li>UTILIZE HYPHENS AND UNDERSCORES<\/li>\n\n\n\n<li>SINGLE DOMAIN AND SUBDOMAIN<\/li>\n\n\n\n<li>CANONICALIZE WHEN POSSIBLe<\/li>\n\n\n\n<li>EXCLUDE DYNAMIC PARAMETERS&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>MATCH URLS AND TITLES<\/li>\n\n\n\n<li>REMOVE UNNECESSARY PUNCTUATION<\/li>\n\n\n\n<li>LIMIT FOLDERS<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Are Keywords in URLs Used for Ranking?<\/h3>\n\n\n\n<p>Year by year the ranking factors changed so there is no proven factor to rank your keywords. Here you can see the importance of keywords year by year.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>2010: Approach Keywords in URL Like a User<\/li>\n\n\n\n<li>2011: Keywords in Domain are Ranking Factors<\/li>\n\n\n\n<li>2016: Google Says Keywords are Very Small Ranking Factor<\/li>\n\n\n\n<li>2017: Keywords in URL are Overrated<\/li>\n\n\n\n<li>2018: Don\u2019t Worry About Keywords in URL<\/li>\n<\/ol>\n\n\n\n<p>So now it is 2021 and I will recommend using keywords in URL, it is still a ranking factor as per our experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:-<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO-friendly URLs are important.<\/li>\n\n\n\n<li>It\u2019s one of the SEO factors that you can configure from the beginning and forget about it or it\u2019s a task that you can do as part of the&nbsp;<strong>on-page optimization process<\/strong>.<\/li>\n\n\n\n<li>One thing to have in mind though is that if you have an already established website with lots of published pages, you should be careful with URL optimizations.<\/li>\n\n\n\n<li>Don\u2019t go and change your URLs just for the sake of removing the \u2018stop keywords\u2019.<\/li>\n<\/ul>\n\n\n\n<p>Do let me know if you need any suggestions or guidance to optimize your website pages and blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>URL structure is one of the most basic elements of SEO optimization. Even today, many SEO experts tend to overlook it although it can help improvise SEO. A URL (Uniform Resource Locator), more commonly known as a \u201cwebsite address\u201d, specifies the location of a resource (such as a web page) on the internet. The URL &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.acanyon.com\/blog\/url-structure\/\"> <span class=\"screen-reader-text\">URL Structure \u2013 Importance of URL Structure In SEO in 2025?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-641","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/comments?post=641"}],"version-history":[{"count":13,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":1146,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/posts\/641\/revisions\/1146"}],"wp:attachment":[{"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/media?parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/categories?post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acanyon.com\/blog\/wp-json\/wp\/v2\/tags?post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}