{"id":691,"date":"2023-09-25T09:40:10","date_gmt":"2023-09-25T09:40:10","guid":{"rendered":"https:\/\/www.acanyon.com\/blog\/?p=691"},"modified":"2023-09-29T11:44:45","modified_gmt":"2023-09-29T11:44:45","slug":"advanced-seo-guide","status":"publish","type":"post","link":"https:\/\/www.acanyon.com\/blog\/advanced-seo-guide\/","title":{"rendered":"Advanced SEO Guide in 2023?"},"content":{"rendered":"\n
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Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let\u2019s just say you probably won\u2019t master these your first few months.<\/p>\n\n\n\n

Advanced SEO typically involves technical concepts that are somewhat advanced, and\/or a deeper understanding of the workings of Google\u2019s algorithm. Anyone can master advanced concepts with study and hard work.<\/p>\n\n\n\n

Here, we\u2019ve listed some of our favorite posts on advanced SEO, and you\u2019ll find the most recent blog posts below.<\/p>\n\n\n\n

When you operate in a competitive sector, you need to be doing more than the basics to achieve SEO success. To get your organic search strategy to drive business growth, increase traffic, and secure more conversions, you need to take your strategy to the next level. <\/p>\n\n\n\n

And that\u00a0means learning (and using) advanced SEO techniques that can give you a competitive advantage.\u00a0<\/p>\n\n\n\n

What is Advanced SEO?<\/h2>\n\n\n\n

Advanced SEO refers to SEO techniques that are not widely known to the average SEO specialist but require some sort of advanced knowledge and expertise. These techniques are usually related to technical SEO and to the latest changes made to the Google ranking algorithm.<\/strong><\/p>\n\n\n\n

Advanced or not, there is nothing stopping you from mastering these techniques and using them to improve your SEO visibility.<\/p>\n\n\n\n

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Specifically, we\u2019ll look at:<\/strong> <\/p>\n\n\n\n

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  • 1.  Upgrade Existing Content<\/li>\n\n\n\n
  • 2.  Build Out Topic Clusters<\/li>\n\n\n\n
  • 3.  Run a Content Audit and Remove Underperforming Content<\/li>\n\n\n\n
  • 4.  Find and Fix Keyword Cannibalization Issues<\/li>\n\n\n\n
  • 5.   Master Internal Linking<\/li>\n\n\n\n
  • 6.  Optimize For Featured Snippets<\/li>\n\n\n\n
  • 7.  Fix Linked 404s<\/li>\n\n\n\n
  • 8.  Steal Links that Point to Competitor\u2019s 404s<\/li>\n\n\n\n
  • 9.  Use FAQ Schema To Expand Your SERP Real Estate<\/li>\n\n\n\n
  • 10. Analyze Your Log Files<\/li>\n<\/ul>\n\n\n\n

    Advanced SEO Tactics You Need to Know<\/h2>\n\n\n\n

    Take the time to learn the 10 techniques that we\u2019re going to explore below, and you\u2019ll be in the perfect position to drive increased performance for your site. <\/p>\n\n\n\n

    Of course, you might already be using some of these advanced tactics (nice work, if so), but we\u2019re pretty sure that even then you\u2019ll find at least a few new tactics to try out. For the most part, these tactics are assuming that you\u2019re working on an existing site or that you have resources available to help with the implementation. However, even those working on new or smaller sites should find ways to work these into their strategy to see success.
    So, let\u2019s take a look at these advanced SEO tips:<\/p>\n\n\n\n

    1. Upgrade Existing Content (Advanced SEO)<\/h4>\n\n\n\n

    It\u2019s easy to jump straight into creating new content as part of your content strategy, but the fact is that most websites have opportunities to improve and upgrade existing content first. <\/p>\n\n\n\n

    New content takes time to rank and drive associated traffic. <\/p>\n\n\n\n

    It\u2019s rare to publish a piece of content and have it rank at the top of the SERPs straight away. If only it were that easy. However, if you improve existing content, you could enjoy quick wins (both in terms of ranking gains and traffic). But where do you start upgrading existing content, and why is it something you should pay attention to? 
    If you were are looking back at what was published in the past, look for opportunities to improve your existing content based on two things:<\/p>\n\n\n\n

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    • Current trends and facts<\/li>\n\n\n\n
    • Performance data available from Google Search Console<\/li>\n<\/ul>\n\n\n\n

      Updating Current Trends and Facts<\/strong><\/p>\n\n\n\n

      Content can easily become outdated, even without you realizing it. When content becomes out of date, it\u2019s less relevant to the search query. <\/p>\n\n\n\n

      Often you might have content that previously performed well that begins to slide in visibility over time. In this instance, updating the content to bring it in line with current trends and facts can help you regain lost ground.<\/p>\n\n\n\n

      Think things like:<\/strong><\/p>\n\n\n\n

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      • Updating 2020 posts to 2021<\/li>\n\n\n\n
      • Updating outdated facts with the newest versions<\/li>\n<\/ul>\n\n\n\n

        This may not specifically be related to your site\u2019s evergreen content. But if you\u2019ve noticed a decline in visibility for posts based on industry trends and tactics, it would be good to look into making sure what content you do have is factually accurate.<\/p>\n\n\n\n

        2. Build Out Topic Clusters (Advanced SEO)<\/h4>\n\n\n\n

        If your site isn\u2019t already structured around topic clusters, this is something you should consider working on. But just what are topic clusters? According to our recent guide:<\/p>\n\n\n\n

        Topic clusters are a group of content that revolves around a central topic and use a pillar page to link to and from.
        In short, topic clusters are centered around a single topic and offer multiple internal linking opportunities to keep readers on your site.<\/p>\n\n\n\n

        In fact, they\u2019re easier to understand by visualizing them:<\/strong><\/p>\n\n\n\n

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        Topic clusters are an effective SEO tactic for the simple reason that they help you to create grouped pieces of content that showcase topical relevance and expertise. <\/p>\n\n\n\n

        Just think of it this way\u2026<\/p>\n\n\n\n

        If you only have a single piece of content about a subject or topic on your site, that doesn\u2019t necessarily indicate that you\u2019re an expert. But a whole cluster of related pieces of content that use internal linking to demonstrate the topical connection between these? That\u2019s a whole different ball game.<\/p>\n\n\n\n

        This is a task that most sites should be running once or twice per year depending on the quantity of content that\u2019s published. <\/p>\n\n\n\n

        And while migrating a site\u2019s content into a topic cluster structure isn\u2019t the simplest of tasks (especially if you have hundreds or thousands of pages), it\u2019s one that pays dividends and can contribute long-term, too. <\/p>\n\n\n\n

        Long gone are the days of thinking about ranking for single keywords. In 2020, you should be thinking about how to rank for topics, and building out topic clusters is a great way to get into this mindset.<\/p>\n\n\n\n

        3. Run a Content Audit and Remove Underperforming Content (Advanced SEO)<\/h4>\n\n\n\n

        Every page on your website needs to serve a purpose. To ensure your content is serving a purpose, you should be actively looking to get rid of (or improve) content that isn\u2019t performing.<\/p>\n\n\n\n

        A great tactic that you can use is running a content audit to discover these pages that are holding back the rest of your site. In our SEO checklist, we highly recommend auditing your content, stating that:<\/p>\n\n\n\n

        We can\u2019t stress enough that time spent running a content audit and pruning thin, duplicate, or low-quality content is massively underrated.<\/p>\n\n\n\n

        And once you\u2019ve audited your site\u2019s content, you can take action based on the following:<\/strong><\/p>\n\n\n\n

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        • Keep<\/strong> (Page is performing, no actions needed)<\/li>\n\n\n\n
        • Improve<\/strong> (Make edits and improvements to see the page perform better)<\/li>\n\n\n\n
        • Merge<\/strong> (Two or more pages are consolidated into a single page, with any that are removed 301 redirected)<\/li>\n<\/ul>\n\n\n\n

          This is a task that most sites should be running once or twice per year depending on the quantity of content that\u2019s published. <\/p>\n\n\n\n

          4. Find and Fix Keyword Cannibalization Issues (Advanced SEO)<\/h4>\n\n\n\n

          Most people misunderstand what keyword cannibalization actually is, wrongly referring to it as when two or more pages are optimized for the same keyword. But that\u2019s not really true.<\/p>\n\n\n\n

          Just because two or more pages on your website are optimized for the same keyword, it doesn\u2019t automatically mean that neither can rank.
          Keyword cannibalization is all about intent.
          It happens when you have two or more pages that target the same intent.<\/p>\n\n\n\n

          The reality is that you can have more than one page optimized for the same keyword, so long as they\u2019re targeting a different intent.<\/p>\n\n\n\n

          As an example, one might be transactional, and another is informational. But common signs that your site might have these issues that need attention include:<\/strong><\/p>\n\n\n\n