Meta tags are invisible tags that provide data about your page to search engines and website visitors. In SEO, Sometimes we tend to focus on one aspect of SEO optimization efforts more than others.
Google’s John Mueller once again said “there is no single most important thing no trick to pull cosmically high ranking out of the hat”.
We need to focus on a comprehensive SEO strategy and a part of that strategy includes using HTML meta tags components for SEO success.
What Are Meta Tags?
Meta tags are text snippets in the code of website pages that are Invisible to site visitors, if handled skills they can have a huge effect on SEO.
Meta Tags are a part of HTML code for your website and describe and page’s content to the search engine such as Google, Yahoo, Duck Duck Go, and Bing.
Meta Tags make it sound link these work behind the scenes away from the reader’s eyes. the case with meta keywords is to use the title and strong meta description summary you to see on a SERP is often pulled from writing a setup their title tags and meta description.
Why do Meta Tags matter?
They can be optimized to highlight the important elements of your content and make your website stand out in search results.
The search engine is more a valuable user experience than making sure that your site and satisfies a user query as best as it possibility. Then make sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.
Some types of meta tags relate to page structure and will ensure that your site is easy to navigate, while others tell search engines which parts of your page are important and which to overlook.
Numerous different types of meta tags fulfil different roles, and not all of them are relevant to SEO. You can find a full list in our complete guide to meta tags.
Types of Meta tags
All these types of meta tags will help you in optimizing the content of your website. Lets have a look at all of these one by one.
1. Title Tag:
The title tag is one of the first that users notices in the SERPs and your page that offers a preview of what about your content. It’s important as it shows up in the search results and shows up as text and a title social shares.
Your title tag is not for your visitor but they are a search engine that discovers your content. if you can include a keyword you can enhance your SEO. which should look something like this example:
<title> Example </title>
2. Meta Description:
The Meta description is of equal importance to the title tag. the title tag is the title that appears at the top of search results.
The meta description provides a definite description of the content of your pages. it is usually the element that determines whether users will click on your page.it important to spend time on SEO optimization. which should look something like this example:
<meta name=” description” content =” I am here “>
3. Robot Meta Tags:
The Robots meta tag search engine which pages on your site should be indexed.it is common to use to search engine for indexing individual pages.
The Robot Meta Tags has Four main values:
- Follow: The Search engine crawler will follow all the links on the web page.
- Index: The search engine crawler will index the whole web page.
- NoFollow: The search engine crawler will NOT follow the page and any links on that web page.
- NoIndex: The search engine crawler will NOT index that web page.
<meta name =”robots” content=”noindex”/>
4. Alt Tag:
The Alt tag is important for any images, as search engines cannot read them, so you need to add proper Alt text to the images so the search engine can consider them.
All images should have informative filenames. Alt text needs to be short clear and to the point. Always use the original, right type of image, as this is an essential step towards success. Use an optimal file size without degrading its quality for faster page loading speed
Alt text can ensure both of these things: it provides a text alternative to images that will be displayed if the image doesn’t load, or will be read out by a screenreader.
<img src=”img_girl.jpg” alt=”Girl in a jacket” width=”500″ height=”600″>
5. Canonical Tag:
Canonical tag if you have a page on your site this is almost identical, then you may need to inform the search engine which one to prioritize. You can both of these things without duplicate content as long as you use a canonical tag.
Instead of confusing Google and missing your ranking on the SERPs, you are guiding the crawlers as to which URL counts as the “main” one. This emphasizes the right URL and prevents others from cannibalizing your SEO.
<link rel=” canonical “ href= “http://example.com/” />
6. Header tag: (h1, h2, h3, etc.)
Header tags are part of your content they are the handing that you use to structure your pages. Header tags can also help search engine in understanding content is about your header tag.
An h1 tag typically denotes the page title or article headline, while h2 and below serve as subheadings to break up your content. As important as header tags are, you shouldn’t overuse them to think quality, not quantity. Having five different types of heading on your page won’t help your SEO.
<h5> Example </h5>
<h6> Example </h6>
These are some of the most useful meta tags that you should know about, to optimize your website and improve your search engine rankings. For further research, you can find more advanced meta tags to use in HTML that affect how search engines crawl your site or how browsers present your page.
Want to learn more about the On-page or other meta tags use? let’s connect with our expert SEO team will guide you more about this.